I’m a huge fan of the Girl Scouts. I was a Girl Scout. I understand the value in programs that help develop leadership in women. I support anything that will help girls become stronger and prepare them for life. Besides, I love cookies. Need I say more?
Unfortunately, every year, it gets harder and harder for me to buy cookies. I live on a rather tucked away corner. We have lots of neighborhood kids, but they usually don’t make it down to our house on Halloween before tiring out and going inside to eat their candy and play video games. Score another victory for childhood obesity!
Recently, I tried to buy some Girl Scout Cookies. Here’s how it went:
Step 1: Visit my local GS organization (Girl Scouts of Eastern Missouri) website: http://www.girlscoutsem.org
Step 2: Follow their instructions to use the “Cookie Booth Locator” and use the link they provide: http://girlscoutcookies.org/
Step 3: Fill out the form on the “Find Cookies Today” box.
Step 4: Get an email from the Cookie Locator that says: “Girl Scouts of Eastern Missouri, Inc. will contact you soon to tell you how to purchase Girl Scout cookies. To learn more about their cookie sale now, visit their Web site.”
Step 5: Click on link indicated in email to learn more about the cookie sale. Link takes me back to first website. (See Step 1 again.) Realize I am caught in a vicious cycle of cookie hell.
Cookie purchase failure via Girl Scouts.
Step 6: Feel sad that I cannot buy cookies.
Step 7: Tweet about sadness at not being able to buy Girl Scout Cookies.
Step 8: Within 5 minutes, have 3 people tweet offers to sell me Girl Scout Cookies.
Cookie purchase victory via Twitter!
Step 9: The next morning, I have an email from the Girl Scouts of Eastern Missouri. Again, instead of telling me where/how to get some cookies, it tells me to go back to their website and use the “Cookie Booth Locator.” Ugh. (See Step 1 again.)
The saddest part about this – it isn’t that I am so obsessed with shoving a sleeve of Thin Mints into my facehole that I will endure this runaround – no, what’s really sad is the missed opportunity on the part of the Girl Scouts.
I was talking to some fellow marketing/PR professionals later that night at an event and one of them had seen my Twitter posts. We all remarked at how easy could have been for the Girl Scouts to simply sell cookies online and use my zip code to connect my purchase to a local troop. Or, the profits could just go to GSEM.
It’s 2012. Why can’t they figure out a way to put me in touch with a Troop leader? If they’re worried I could be an unsavory character, they don’t even need to send a Girl Scout to my house. I was willing to pay for shipping if they would just send me some dang cookies! The Girl Scouts could rake in a lot more funds if they just made it easy for folks to buy cookies. Or at the very least, just NOT MAKE IT SO DIFFICULT to buy the cookies.
I will never know where the cookies are, or how I might have found them via the inappropriately named “Cookie Booth Locator.” However, the experience did teach me that once again, the power of social media prevails when something needs to get done.
Tagalongs! Samoas! Thin Mints! Oh, my!